MILLERIn April 2006, 7digital, Ricall and Miller launched a download store to cater for the huge number of requests that Miller had received for the music accompanying their advertising campaign in Scotland.
The track was made available free of charge through a 7digital store that was accessed via Miller’s website.
Their objective was to deepen the engagement with the Miller brand and reward their loyal customers, as well as to build a buzz around the song, which would increase recall of the advertisment.
STORE FEATURES
