In 2006, 7digital and Memory Corp launched a pan-European download store featuring thousands of music and video downloads from hundreds of different record labels.

proXtunes has been marketed on-pack, and
vouchers enabling users to get free tracks were also part of the offering.

The connection between downloading digital content and the need for extra storage media is obvious, so the objective was to deepen the level of engagement with the ProX group of products.

The store is a mixture of free and paid content, and therefore consumers buy tracks, and Memory Corp not only strengthen their connection with entertainment, but also generate revenue.

Store Features