The X Factor is the leading TV talent show brand in the UK. In 2005 7digital was the media delivery company behind the largest ever UK download with The X Factor. That record was broken again with the help of 7digital in 2006.

Vouchers
Each voter was sent an SMS once the winner was announced prompting the voter to reply back to purchase the winning track via SMS.

The purchased SMS contained a voucher code & directed the voter to the bespoke X Factor store built by 7digital.The voter could redeem the voucher for the winning track.

Store Features