7digital Expands Radio Platform with Advertising and Content Partnerships
Audio advertising supported through partnership with AdsWizz
Partnership with Audioboo and UBC Media adds new radio and spoken word content capability
London, UK. March 7, 2014 – 7digital, the leading open digital music platform, today announced upgrades to its platform to support new forms of radio-style streaming in partnership with leading companies in audio advertising, content creation and aggregation.
“Radio-style streaming and lean-back music experiences are gaining momentum across the industry,” said Ben Drury, CEO of 7digital. “We’re working with rights-holders and partners across the world to simplify access to music and make it available in ways that suit everyone. The growth of mobile advertising and its impact on traditional commercial radio is not only an exciting prospect to pursue, but also presents a tremendous opportunity for 7digital to support partners that occupy that space.”
7digital is pleased to announce a partnership with San Francisco based advertising solutions provider AdsWizz. By integrating AdsWizz technology in its platform, 7digital can extend new monetisation options for its partners. Alexis van de Wyer, CEO of AdsWizz, commented “Our innovative server-side ad-injecting technology provides radio and music companies the opportunity to address the growing mobile advertising market. We are excited to work with 7digital to bring the power of user-level targeting and reporting to audio advertising, the most natural and powerful form of advertising for mobile music listeners.
Furthermore, 7digital announces new and exciting content from the leading audio platform Audioboo*, and UBC Media*-owned production companies, Unique and Smooth Operations to its platform. Audioboo content originates from broadcasters, newspapers, sports networks, podcasters and educators, while Unique provides curated radio broadcast programming for leading channels around the world.
“For us, partnering with 7digital reflects the rapid changes that are taking place in the way listeners consume radio content,” comments Simon Cole, Chief Executive of UBC Media. “Working with 7digital, we can create a genuinely integrated solution, which blends live and on-demand content with access to the one of the world’s biggest music libraries.”
* 7digital announced merger discussions with AIM-listed UBC Media plc in December 2013 and these are ongoing. UBC Media plc is a significant shareholder in privately-held Audiboo Ltd.
7digital‘s mission is to simplify access to the world’s music for its partners. By offering a proven, robust and scalable technology platform, coupled with comprehensive music rights, 7digital enables music innovation in the marketplace.
Through www.7digital.com and 7digital branded mobile apps, 7digital also serves consumers directly through localised music download stores. More than 25 million songs from major and independent labels are offered in 20 countries.
7digital’s extensive and flexible API allows partners to harness the power of music through download or streaming services, while the company takes care of highly complex infrastructure management, licensing, and reporting. Learn more on http://developer.7digital.com
Established in 2004, 7digital employs more than 100 people, and is headquartered in London with employees based in San Francisco, New York, Los Angeles, Luxembourg and Auckland. 7digital powers services for many of the world’s leading brands, including Samsung, BlackBerry, T-Mobile, HMV, McDonalds and Pure.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.