Cambridge Folk Festival 2016

Cambridge Folk Festival 2016


It is regarded as Europe’s ‘most prestigious folk festival’, and this year it certainly did not disappoint! Cambridge Folk Festival takes place over the last weekend in July, set in the grounds of the picturesque Cherry Hinton Hall, Cambridge.

A festival that showcases some of the biggest talent (such as the multi-platinum selling singer KT Tunstall) and features some of the best newcomers on its increasingly popular ‘emerging talent stage’, Cambridge Folk Festival truly has something for everybody with an interest in the genre to enjoy.

The 7digital Creative team set off from our Shoreditch, London HQ on a sunny Thursday afternoon, armed with as much equipment as they could possibly carry, ready to capture all the action taking place over the weekend.

One of our producers, Ian Callaghan, had this to say on 7digital Creative’s presence at the festival:

“The last two years have been interesting and more challenging as we’ve shaken things up. Last year, we created a daily podcast with live music and interviews with musicians. This year, as we have some fancy new video toys to play with, we took it all to Cambridge and made some short-form videos which Francine from our Entertainment News team fronted. We got some great stuff, including videos with KT Tunstall, Graham Coxon, Glen Hansard and Imelda May, among others.”

Smooth Operations, part of 7digital Creative, have been providing coverage for the Cambridge Folk Festival for two decades, so they certainly know what they’re doing!

This year, the team was busy recording two highlight shows for Sky Artsinterviewing artists and recording live sets ready to be featured on The Folk Show with Mark Radcliffe on BBC Radio 2.

Ian had this to say on the atmosphere at the festival:

“Cambridge is always a pleasure to work at. The vibe is friendly. The weather usually good. The infrastructure and organisation is great. And the music (even if you’re not a folkie) is always intriguing and eclectic. Having covered the festival in different ways for different broadcasters and formats, it’s comfortably familiar. Next year, we’ll continue to push the envelope a little bit more and see what else 7digital Creative can cook up.”

Although the fun has only just finished for 2016, the organisers at Cambridge Folk Festival are already busy planning next year.

Stay tuned for more from the world of folk with 7digital Creative!

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