Campaign promotes "American Summer” menu in France
McDonalds uses music to promote “American Summer” menu in France
McDonald’s partnered with 7digital France (formerly Snowite) and Universal Music & Brands for their “American Summer” campaign in 2015. Customers of the fast food chain throughout France and Monaco were able to win various prizes upon making a purchase – including receiving voucher codes to enable them to download 3 songs from the catalogue of Universal Music France.
For McDonald’s client use case, 7digital France managed the website development for the promotion, as well as storage of the content. The team ensured smooth delivery of hundreds of thousands of MP3 download tracks to consumers throughout the campaign.