Iceland’s leading music service, Tó, to be powered by 7digital

Iceland’s leading music service, Tó, to be powered by 7digital


London, UK and Reykjavik, Iceland, December 8 2015 – 7digital, a leading global digital music and radio platform, and Tó today announced a partnership to re-launch the first and only music service based in Iceland. Through this contract, 7digital will power the service by providing access to its music catalogue, as well as handling reporting and licensing support for the service.

Tó is a one-stop portal for Icelandic music that offers the largest digital catalogue of Icelandic music in the world. In addition, the service gives music fans within the country access to a huge catalogue of the world’s recorded music from international major and independent labels.

Tó offers both on-demand, AYCE (all-you-can-eat) streaming and à la carte downloads to users. Two streaming tiers are available: an online pay-monthly subscription at 1699 ISK per month, and an option costing 699 ISK per week which is payable via mobile phone bill.

Agúst Héðinsson, Managing Director of Tó, commented:

“7digital’s content management services, catalogue and technology enable us to fulfil our promise of being the number one provider of Icelandic music in the country. Following the groundwork support in terms of development and licensing, we are preparing to re-launch the improved Tó service in early 2016.”

Simon Cole, CEO of 7digital, commented:

“Iceland has long been known as a thriving creative community. 7digital is delighted to be working with Tó to make the country’s impressive music catalogue available to consumers, and to enable Icelandic music fans to enjoy a comprehensive collection of artists from beyond their own shores. At 7digital, we continue to work with partners who are extending the reach of digital music into new markets and to more underserved audiences.”

About 7digital

7digital are the power behind innovative digital listening experiences. Their robust, scalable technical infrastructure and extensive global rights are used to create comprehensive music and radio services for leading consumer brands, mobile carriers, broadcasters, automotive systems, retailers, record labels, artists and agencies. Alongside proven product knowledge, 7digital offers award-winning radio production and music curation services, superior editorial strategy and content management expertise, making them a leading partner in this space.

7digital foster industry growth and innovation by simplifying access to music for clients such as Onkyo, Guvera, OpenLIVE, and The Overflow. From years of being the largest independent producer of programming for the BBC, launching Radioplayer in multiple territories and powering services for partners like HMV, Panasonic and ROK Mobile, 7digital are perfectly positioned to lead innovation at the intersection of digital music and next generation radio services.

Visit for more information.

About Tónlist

Tó is a one-stop portal for Icelandic music that offers a complete portfolio of Icelandic music in variety of genres. The portal is owned by 365 Midlar ehf and the headquarters are based in Reykjavik, Iceland. specializes in musicians from Iceland, and is working with the full support of the Icelandic music industry including composers, copyright holders and record labels. has secured the licenses to distribute the collected works of almost every Icelandic recording artist from the past 50 years. This unprecedented access to the catalogue of an entire nation enables users to sample some 50,000+ tracks, all available as albums or singles. As well as delivering Icelandic music to music lovers, Tó offers a variety of music from the major labels. This service is available to subscribers at the low rate because Tó does not produce physical material – it is a direct link between the artists and the fans. Tó is the number one provider of Icelandic music in Iceland and the focus is on providing its customers with music, service, information, news and videos from Iceland.

About 365

365 is a media company operating in all fields of media: Television and radio, newspapers and web media, 365 days a year.. The company runs five television channels, five radio stations, the web publication Ví, Tó, Mið and the top-circulating newspaper in Iceland, Fréttablaðið.

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