7digital and Guvera Partner for Expansion to Territories in the Middle East and India
New partnership will bring Guvera’s streaming service to the Middle East and India
7digital API will be used to build new Guvera branded music services
London, UK. June 10, 2014 – 7digital, the leading open digital music platform, today announced a new partnership with international streaming service Guvera. The partnership will support Guvera’s imminent international expansion into India and Middle Eastern territories. 7digital’s flexible and feature rich API technology will be used to power the multi-functional music streaming service.
Guvera offers on-demand and ad-supported radio streaming services in a number of territories. Partnering with 7digital will allow Guvera to rapidly expand their services into new markets. The 7digital-powered Guvera service will be available through App stores and will be preloaded on Lenovo smartphones and tablets in the new territories.
The deal marks first time entry to Middle Eastern markets for both Guvera and 7digital.
CEO of 7digital, Simon Cole commented: “We are excited to partner with Guvera. Their open and accessible consumer approach is complementary to our own mission for the simplification of access to the world’s music. Their multi-functional model answers a genuine user need and Lenovo will be a perfect device partner for their launch in the Middle East and India. We are delighted they chose 7digital as a partner for their international expansion and look forward to supporting their rapid growth. ”
Vice Chairman of Guvera, Michael de Vere stated: “The Guvera service will offer millions of legally licensed tracks for both on-demand and ad-supported radio style streams. The Guvera app will soon be available for users in India, Saudi Arabia and The United Arab Emirates. Guvera is thrilled to be partnering with 7digital and look forward to offering a unique and quality product to the people of the Middle East and India"
About 7digital Group
7digital aims to simplify access to the world’s music and radio. Our robust, scalable digital music platform and flexible APIs are used to power comprehensive music and radio services for leading consumer brands, mobile carriers, broadcasters, automotive systems, retailers, record labels, artists and agencies. Alongside proven technology, we offer global music rights, award-winning radio production services, and content management expertise, making us a leading global partner in this space.
7digital has powered streaming and download services for global brands like Samsung, T-Mobile, HMV and BlackBerry, has partnered with media giants such as Yahoo and Sirius XM, and is the largest independent producer of radio programming for the BBC. 7digital Group is ideally placed to lead innovation at the intersection of digital music and next generation radio services.