Dial is a next-generation voice-enabled smartcuff from i.am+, the tech company founded by musician and entrepreneur will.i.am. Available exclusively on Three in the UK, the device has a strong focus on a top quality music experience.
7digital has worked with i.am+ to develop a playlist-driven, on-demand music service that is hard-bundled with the device. Consumers access a vast catalogue of music through 7digital’s platform, without adverts or charges for data and additional subscriptions. Marking 7digital’s move into the fast-growing wearables sector, the partnership is a prime example of how the company is enabling challenger brands in disruptive new product categories.