The Overflow Launch Christian Music Streaming App Powered by 7digital
- First unlimited Christian Music streaming service launches in the US
New York, NY, Jan 5 2015 – 7digital, a leading global digital music platform, in partnership with The Overflow, today announce a new app for Christian music fans. The Overflow Christian Music streaming app is being released in the US today on iOS and is coming soon for Android.
The Overflow app offers users access to a catalog of over 370,000 tracks that are Christian, Gospel or Christian-related sub-genres, in an interactive on-demand subscription streaming service. The Overflow built the app leveraging 7digital’s technology platform, content management system and streaming catalog from major and independent labels.
With The Overflow, users will be able to experience Christian music like never before. With a comprehensive catalog of Christian music across all sub-genres, users can select the song they want, or lean back and listen to curated playlists from The Overflow or partners like NewReleaseTuesday.com. The Overflow also brings fans closer to the heart of the artist through devotionals from top artists integrated with the YouVersion Bible App (+157M installs). For consumers conscious of data costs, The Overflow allows users to download songs, albums or playlists onto their device with an active subscription. At $4.99/month, The Overflow showcases Christian music better than any other streaming service, at a competitive price point and with just the catalog Christian music fans desire.
CEO of 7digital, Simon Cole commented: “We are excited to partner with The Overflow on this smart new product. Innovation around digital music continues to flourish and services that focus on a niche catalog or are catered to specific audiences have huge potential to convert new digital users. The Christian community is quickly creating a buoyant market for digital services and there isn’t yet a streaming music service that caters to their needs. The Overflow knows their audience well and can foster a great discovery experience through smart media partnerships and focused curation. ”
CEO of The Overflow, Stephen Relph adds: “Christian music is an underserved and significant segment in the USA. It’s also more than music, it’s a lifestyle. We’re excited to bring Christian music fans an immersive App that offers them unlimited Christian music anytime, online or offline. We are confident that we can bring Christian music fans closer to their favorite Christian artists and discover new artists with our curated playlists by genre. Using 7digital’s API allowed us to focus on getting our product and marketing plan executed without being slowed down by the complex work of content management.”
The Overflow is now available to all users on iOS with imminent plans to expand across multiple operating systems and web.
About The Overflow
TheOverflow is the first and only unlimited, on-demand Christian & Gospel music service that allows users to listen to as many songs as they want anytime, online or offline, engage in artist devotionals and share new music with friends. Subscribers can build their own collections of favorite songs, albums and artists or lean back and listen to curated playlists from TheOverflow and our tastemaker partners on iOS and Android phones and the Web. TheOverflow is a privately owned corporation controlled and managed by Christians.