With millions of global tracks housed in one centralized platform, 7digital provides the infrastructure that enables seamless music identification, licensing, and compliance at scale. PEX, a leader in content identification and copyright protection, needed a solution that would help them accurately track copyrighted music in digital environments, without the operational burden of storing and managing vast audio libraries.

By partnering with 7digital, PEX gained access to a stable, cost-efficient, and comprehensive music catalog, reinforcing their mission to build a more transparent and fair online ecosystem where artists are properly credited and compensated.

Challenge

PEX specializes in identifying copyrighted content across digital platforms, ensuring that rights holders receive proper recognition and payment. However, in order to efficiently analyze and track music across the internet, they needed a vast, organized, and accessible library of reference tracks to fingerprint.

Key challenges included:

• Gaining access to a reliable and stable one-stop-shop source of global music files for their content identification algorithm to fingerprint.
• Reducing operational costs associated with storing, managing, and maintaining a massive catalog of audio.
• Streamlining access to metadata and rights-holder information to ensure accurate attribution and royalty distribution.

PEX needed a partner with the largest global catalogue and deep expertise in digital fingerprinting to support their global operations; they found that in 7digital.

Approach

With years of experience in music fingerprinting and metadata management, 7digital was well-equipped to deliver a cost-effective and scalable solution for PEX.

Instead of requiring PEX to build and store their own massive catalog, we provided:

• Direct access to our catalogue of up to 160 million-tracks, eliminating the need for extensive label supply chain negotiations.
• A streamlined infrastructure for content identification, ensuring that all necessary audio files were stored, indexed, and readily available.
• A hosted environment for their content recognition algorithm, significantly reducing their operational expenses and allowing them to focus on innovation rather than infrastructure.

By integrating with 7digital, PEX avoided the costly and time-consuming process of building their own music library from scratch.

Solution & Impact

With 7digital’s infrastructure, PEX can now efficiently track, monitor, and identify copyrighted content without the overhead of managing a massive audio database.

The results:

• More accurate content recognition, ensuring artists and rights holders are properly credited and compensated.
• Lower operational costs, as PEX no longer needs to maintain an extensive music storage system.
• A scalable, future-proof solution, allowing PEX to continue expanding its content identification capabilities without infrastructure limitations.

This partnership reinforces 7digital’s commitment to supporting a fair and sustainable music ecosystem—where music can be shared, discovered, and enjoyed without compromising the rights of its creators. With our technology powering PEX’s content recognition, artists and rights holders can trust that their work is being tracked, protected, and monetized accurately.