Technology fuels creativity, and as one of the world’s leading design platforms, Canva understands the power of intuitive tools that make self-expression effortless. With over 85 million users worldwide, Canva has transformed how people create and share visual content, but until recently, something was missing: music.

To take their creative suite to the next level, Canva partnered with 7digital to integrate a vast catalog of licensed commercial music, giving users the ability to enhance their designs with sound. The goal was simple: make it easy, legal, and seamless to add music to visual content without the complexities of direct licensing negotiations.

Challenge

Canva has mastered intuitive design, but audio remained an untapped frontier. Like images, music is a universal language: a powerful storytelling tool that enhances emotion, engagement, and creativity. To truly empower its users, Canva needed:

• A large catalog of popular, fully licensed music that could be used legally from major labels and independents.
• A seamless way to integrate music into their platform without adding friction to the creative process.
• A time-efficient, scalable solution that didn’t require a direct integration with the labels

Canva’s mission is to enable creativity for all, and integrating music into their platform meant finding a fast, compliant, and cost-effective way to give users access to the songs they love.

Approach

With over two decades of experience in music licensing and content delivery, 7digital specializes in helping platforms integrate music without legal or operational headaches.

For Canva, the approach was clear: licensing music that was already fully cleared for usage. This approach eliminated the time, cost, and complexity of direct label negotiations while still providing access to an extensive catalog of high-quality, legally licensed music.

By leveraging 7digital’s expertise and API-driven integration, Canva seamlessly incorporated high-quality, legally compliant music without adding complexity to the user experience.

Solution & Impact

Today, Canva users can effortlessly enhance their designs with a wide range of popular, fully licensed music, making it easier than ever to create dynamic, engaging content.

The results:

• Seamless music delivery to millions of users worldwide, powered by 7digital’s scalable infrastructure.
• Access to a vast catalog of popular music, all legally cleared and ready to use.
• Simple and intuitive integration, allowing users to add music with just a few clicks.
• New promotional and revenue opportunities for artists, as Canva’s millions of users bring music into their creative projects.

This partnership is a huge win for both creators and the music industry. With 7digital’s ability to power large-scale music integrations, Canva users can now bring their designs to life with sound, while artists benefit from increased exposure and royalties. By combining the best of visual and audio creativity, 7digital and Canva are fueling a new wave of artistic expression, where design and music come together seamlessly.