7digital partners with Spanish Broadcasting System

7digital partners with Spanish Broadcasting System


7digital, the digital music and radio services company, announces a new contract with Spanish Broadcasting System (SBS), one of the largest owners and operators of radio stations in the United States, to create new music offerings including a radio-style streaming service.

SBS is primarily focused on the US Hispanic audience and, as part of this agreement, 7digital’s platform will be used to power the new service for SBS in the US under their brand La Musica. Through an online portal and mobile app, LaMusica.com currently streams 14 of SBS’ leading Spanish-language radio stations, including WSKQ-FM, the nation’s number one ranked Spanish-language radio station among adults 18-49, as well as the top-ranked radio station (regardless of language) in the New York City area, according to the most recent Nielsen Audio Ratings Report.

7digital’s API and infrastructure will provide La Musica, SBS’ online Latin music, entertainment and news destination, with secure content management technology and a royalty reporting system to support additional music products beyond the site’s current radio station streaming offering

Simon Cole, CEO of 7digital commented: “La Musica from SBS is a perfect example of the kind of services we are seeing emerging from the world’s more visionary radio companies as radio and streaming music come together. Listeners want more from their radio experience and users of streamed music services want the content curation and ‘lean back’ experience that radio can offer. I’m pleased that our expertise in both music and radio, access to catalogue and a robust streaming platform has allowed SBS to bring this service quickly to market and I expect it to be a great success.”

Raul Alarcón, Jr., Chairman and CEO of Spanish Broadcasting added:  “We continue to invest in strengthening our LaMusica.com portal and extending the robust content offerings we provide to the nation’s passionate Latino music fans.  Our agreement with 7digital will provide us with additional tools to maximize the LaMusica.com experience, further building on our momentum as we seek to fully capitalize on our strong media brands and close ties to the vibrant Latino music community.”

About 7digital Group

7digital aims to simplify access to the world’s music and radio. Their robust, scalable digital music platform and flexible APIs are used to power comprehensive music and radio services for leading consumer brands, mobile carriers, broadcasters, automotive systems, retailers, record labels, artists and agencies. Alongside proven technology, they offer global music rights, award-winning radio production services, and content management expertise, making them a leading global partner in this space.

7digital has powered streaming and download services for global brands like Guvera, Samsung, ROK Mobile, HMV and BlackBerry, have partnered with media giants such as Yahoo and Sirius XM, and are the largest independent producer of radio programming for the BBC. 7digital Group is ideally placed to lead innovation at the intersection of digital music and next generation radio services.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States.  SBS owns and operates 20 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

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