Triller is one of the world’s fastest growing social music video apps. The video app is backed by Hollywood and music celebrities and is a new frontier in music creation and discovery. 7digital provides the world’s catalogue and content provision for Triller, available for its expansion globally as well as back-end support for tracking usage and reporting to labels including Sony, Universal Music Group, Merlin and Warner Music Group. “Using 7digital to serve the content needs of a global audience and manage rights and royalties, Triller can focus on building the experiences that are defining the future of music culture.” Mike Lu, CEO, Triller.