Mariposa and 7digital Plan to Bring New Music Services to Mobile Users Across Latin America
- New contract will lead to the launch of custom bundled and stand-alone music services for mobile telecoms in LATAM
- Mariposa will license 7digital’s streaming technology and catalogue management platform to power new services
London, UK June 5 2015 – 7digital, a trusted global digital music platform, today announce that they are partnering with Mariposa Holdings Group, Inc., a leading mobile music provider. By licensing 7digital’s technology platform, Mariposa will bring together 7digital’s robust infrastructure and broad digital streaming catalogue with their own music service and user experience expertise to launch new music applications for mobile devices across Latin America.
The services will consist of custom bundled and stand-alone music subscription streaming and radio style services, tailored specifically to the Latin American market. Mariposa’s offer is driven by highly personalized music services combined with operator data services delivered with local artist exclusives to maximize relevancy.
While Mariposa manages application and strategy, user engagement and mobile network relations, 7digital’s back-end content management and streaming technology will be used to power these new services. Applications being built for Mariposa’s clients will benefit from a joint platform that provides both a seamless integration with mobile networks and a flexible and reliable content management and streaming platform. Mariposa will have access to 7digital’s catalogue of over 32 million tracks including a breadth of local content from Brazil. Mariposa will hold licensing agreements with the major labels and 7digital will help facilitate licensing for indie labels.
Mariposa’s partnerships with Brazil’s Algar Telecom and ROK Movil will be the first services to launch with the joint platform as part of Algar’s push to bring value to Control Plan data subscribers. Other mobile operators in Brazil and in Central America will be launching later in 2015.
Simon Cole, CEO of 7digital comments:
“Mariposa’s intelligence around both mobile music service strategy as well as the Latin American market they are targeting, make this an exciting deal for 7digital to be a part of. Their strategic thinking around user engagement with music on mobile has the opportunity to really change a local market and bring an important and valuable new revenue stream into the music industry. We are pleased to provide them with our technical infrastructure as the last part of their very smart planning for service launches in Brazil and beyond. ”
David Fondots, CEO of Mariposa comments:
“Working with 7digital allows us to bring music applications to market in an efficient manner. Our strategy is driven by an analytical approach that promises to give music lovers exactly what they need from music on mobile. 7digital shares this passion and will significantly reduce the complexity of managing the world’s very vast library of great music for us. This will allow us to focus on what we do best and launch the products we know are in high demand.”
Mariposa mobile music solutions and Ringback Tone services are live today across 9 countries In Latin America plus the USA with 14 mobile operators. Driven by hands on, analytics approach to mobile services, Mariposa’s innovative applications drive revenue, loyalty, and profit from Music and Social applications with exclusive combinations of technology and content.